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Breastfeeding Awareness Week: Celebrating A Team Effort

The 2014 World Breastfeeding Week theme, set by The World Breastfeeding Alliance, “Breastfeeding: A Winning Goal – For Life!” celebrates the team effort needed to make breastfeeding easier. World breastfeeding week takes place August 1 through August 7 and provides the perfect time to share information about breastfeeding.

Leading healthcare authorities including the American Academy of Pediatrics, the World Health Organization, the Surgeon General and many more recognize breast milk’s many health benefits and support this as the standard for feeding babies. The American Academy of Pediatrics released a position statement in 2012 stating, “Because of the documented short- and long-term medical advantages of breastfeeding, infant nutrition should be considered a public health issue and not only a lifestyle choice.”

Breastfeeding is a team process; mother and babies form the core of the team, with family, friends, medical personnel and others serving as team members, coaches, cheerleaders and fans. When a mother has the goal of breastfeeding, they need the help and support of the whole team to achieve her goal. The International Lactation Consultant Association explains it like this, “As with a sports game, there can be small successes and setbacks through the course of a family’s breastfeeding experience, though striving all the time to win.”

It’s understood that families who breastfeed need community support and expert guidance. Free breastfeeding support is available in our community; please discuss with your healthcare provider to learn about the options and which support system would work best for you. 

Author of this Article

Jeni Leaird, BS, RLC, IBCLC is a Lactation Consultant with the Mother Baby Unit at Indiana University Health Arnett. For more information, please contact IU Health Arnett at 765.448.8000. 

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